@font-face {
  font-family: "Manrope";
  src: url("/assets/fonts/manrope-latin.woff2") format("woff2");
  font-style: normal;
  font-weight: 400 800;
  font-display: swap;
}

@font-face {
  font-family: "Space Grotesk";
  src: url("/assets/fonts/space-grotesk-latin.woff2") format("woff2");
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
}

:root {
  --ink: #11100f;
  --paper: #f4efe5;
  --white: #fffdf8;
  --orange: #ff5c1a;
  --orange-dark: #da3e00;
  --blue: #2147e8;
  --blue-dark: #102a9f;
  --acid: #d8ff37;
  --muted: #6f6b64;
  --line: rgba(17, 16, 15, 0.22);
  --shell: min(1320px, calc(100vw - 96px));
}

* {
  box-sizing: border-box;
}

html {
  background: var(--paper);
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Manrope", Arial, sans-serif;
  -webkit-font-smoothing: antialiased;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
textarea {
  font: inherit;
}

.shell {
  width: var(--shell);
  margin: 0 auto;
}

.site-header {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 88px;
  border-bottom: 1px solid var(--line);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: -0.04em;
}

.brand-dot {
  width: 13px;
  height: 13px;
  background: var(--orange);
  border-radius: 50%;
}

.main-nav {
  display: flex;
  gap: 36px;
  font-size: 13px;
  font-weight: 700;
}

.header-action {
  justify-self: end;
  display: inline-flex;
  align-items: center;
  gap: 18px;
  font-size: 12px;
  font-weight: 700;
}

.header-action .button {
  padding: 13px 18px;
  background: var(--ink);
  color: var(--white);
}

.hero {
  padding: 72px 0 90px;
  overflow: hidden;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 30px;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.eyebrow::before {
  content: "";
  width: 36px;
  height: 2px;
  background: currentColor;
}

.hero h1 {
  max-width: 1220px;
  margin: 0;
  font-family: "Space Grotesk", sans-serif;
  font-size: clamp(72px, 8.2vw, 126px);
  font-weight: 600;
  line-height: 0.89;
  letter-spacing: -0.075em;
}

.hero h1 span {
  position: relative;
  color: var(--orange);
}

.hero h1 span::after {
  content: "";
  position: absolute;
  left: 2%;
  right: -2%;
  bottom: 0.02em;
  height: 0.07em;
  background: var(--orange);
  transform: rotate(-1deg);
}

.hero-intro {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(320px, 0.75fr);
  gap: 60px;
  align-items: end;
  margin-top: 44px;
  margin-bottom: 58px;
}

.hero-intro p {
  max-width: 760px;
  margin: 0;
  font-size: 25px;
  line-height: 1.35;
  letter-spacing: -0.035em;
}

.hero-cta {
  display: flex;
  justify-content: flex-end;
  align-items: center;
  gap: 18px;
}

.primary-button {
  display: inline-flex;
  align-items: center;
  justify-content: space-between;
  min-width: 218px;
  padding: 20px 22px;
  background: var(--orange);
  color: var(--ink);
  font-size: 14px;
  font-weight: 800;
  border: 2px solid var(--ink);
  box-shadow: 7px 7px 0 var(--ink);
}

.primary-button::after {
  content: "↗";
  font-size: 18px;
}

.hero-note {
  max-width: 160px;
  font-size: 11px;
  line-height: 1.45;
  color: var(--muted);
}

.campaign-canvas {
  position: relative;
  min-height: 600px;
  border: 2px solid var(--ink);
  background:
    linear-gradient(rgba(17, 16, 15, 0.07) 1px, transparent 1px),
    linear-gradient(90deg, rgba(17, 16, 15, 0.07) 1px, transparent 1px),
    #ded7cb;
  background-size: 42px 42px;
  overflow: hidden;
}

.canvas-label {
  position: absolute;
  top: 22px;
  left: 22px;
  z-index: 6;
  padding: 9px 12px;
  color: var(--white);
  background: var(--ink);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.sample-label {
  position: absolute;
  top: 22px;
  right: 22px;
  z-index: 6;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.orbit {
  position: absolute;
  left: 50%;
  top: 50%;
  width: 500px;
  height: 500px;
  border: 2px solid rgba(17, 16, 15, 0.2);
  border-radius: 50%;
  transform: translate(-50%, -46%);
}

.orbit::before,
.orbit::after {
  content: "";
  position: absolute;
  inset: 72px;
  border: 1px solid rgba(17, 16, 15, 0.18);
  border-radius: 50%;
}

.orbit::after {
  inset: 150px;
  background: var(--orange);
  border: 0;
}

.hero-shoe {
  position: absolute;
  z-index: 4;
  left: 50%;
  top: 50%;
  width: 620px;
  transform: translate(-49%, -46%) rotate(-7deg);
  filter: drop-shadow(0 28px 24px rgba(17, 16, 15, 0.24));
}

.artifact {
  position: absolute;
  z-index: 5;
  background: var(--white);
  border: 2px solid var(--ink);
  box-shadow: 9px 9px 0 var(--ink);
}

.search-artifact {
  top: 100px;
  left: 36px;
  width: 390px;
  padding: 18px 20px 20px;
  transform: rotate(-2deg);
}

.artifact-kicker {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-bottom: 12px;
  margin-bottom: 15px;
  border-bottom: 1px solid var(--line);
  font-size: 9px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.search-brand {
  margin-bottom: 7px;
  font-size: 11px;
  font-weight: 700;
  color: #4c4b47;
}

.search-headline {
  color: var(--blue);
  font-size: 20px;
  font-weight: 700;
  line-height: 1.12;
}

.search-copy {
  margin-top: 8px;
  color: #56534f;
  font-size: 11px;
  line-height: 1.5;
}

.shopping-artifact {
  top: 73px;
  right: 52px;
  width: 280px;
  padding: 15px;
  background: var(--acid);
  transform: rotate(3deg);
}

.shopping-image {
  display: grid;
  place-items: center;
  height: 200px;
  background: var(--white);
  border: 1px solid var(--ink);
  overflow: hidden;
}

.shopping-image img {
  width: 235px;
  transform: rotate(-8deg);
}

.shopping-copy {
  padding: 15px 2px 3px;
}

.shopping-copy strong {
  display: block;
  margin-bottom: 4px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 20px;
}

.shopping-copy span {
  font-size: 11px;
  font-weight: 700;
}

.feed-artifact {
  left: 38px;
  bottom: 46px;
  width: 430px;
  background: var(--blue);
  color: var(--white);
  transform: rotate(1.2deg);
}

.feed-head {
  display: grid;
  grid-template-columns: 1fr 0.8fr 0.55fr;
  padding: 10px 14px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.45);
  font-size: 8px;
  font-weight: 800;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.feed-row {
  display: grid;
  grid-template-columns: 1fr 0.8fr 0.55fr;
  padding: 16px 14px;
  font-size: 11px;
  font-weight: 700;
}

.purchase-artifact {
  right: 56px;
  bottom: 50px;
  width: 300px;
  padding: 19px;
  transform: rotate(-3deg);
}

.purchase-event {
  display: flex;
  justify-content: space-between;
  gap: 18px;
  align-items: center;
}

.event-check {
  display: grid;
  place-items: center;
  flex: 0 0 54px;
  height: 54px;
  background: var(--orange);
  border-radius: 50%;
  font-size: 24px;
  font-weight: 800;
}

.purchase-event strong {
  display: block;
  margin-bottom: 4px;
  font-size: 17px;
}

.purchase-event small {
  color: var(--muted);
  font-size: 10px;
}

.signal-strip {
  color: var(--white);
  background: var(--ink);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  overflow: hidden;
}

.signal-inner {
  display: flex;
  justify-content: space-around;
  align-items: center;
  min-height: 98px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 22px;
  font-weight: 600;
  letter-spacing: -0.03em;
}

.signal-inner b {
  color: var(--orange);
  font-size: 18px;
}

.statement {
  padding: 132px 0 120px;
  color: var(--white);
  background: var(--ink);
}

.statement h2 {
  max-width: 1140px;
  margin: 0 0 90px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 76px;
  font-weight: 500;
  line-height: 1.02;
  letter-spacing: -0.062em;
}

.statement h2 span {
  color: var(--orange);
}

.proof-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid rgba(255, 255, 255, 0.3);
}

.proof-item {
  padding: 30px 34px 0 0;
  border-right: 1px solid rgba(255, 255, 255, 0.3);
}

.proof-item + .proof-item {
  padding-left: 34px;
}

.proof-item:last-child {
  border-right: 0;
}

.proof-item strong {
  display: block;
  margin-bottom: 9px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 28px;
  font-weight: 600;
}

.proof-item p {
  max-width: 320px;
  margin: 0;
  color: rgba(255, 255, 255, 0.68);
  font-size: 13px;
  line-height: 1.55;
}

.journey-heading {
  padding: 125px 0 90px;
  border-bottom: 1px solid var(--line);
}

.section-index {
  display: block;
  margin-bottom: 18px;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.journey-heading h2 {
  max-width: 1080px;
  margin: 0;
  font-family: "Space Grotesk", sans-serif;
  font-size: 96px;
  font-weight: 600;
  line-height: 0.95;
  letter-spacing: -0.07em;
}

.journey-heading p {
  max-width: 560px;
  margin: 34px 0 0 auto;
  font-size: 20px;
  line-height: 1.5;
  letter-spacing: -0.025em;
}

.chapter {
  position: relative;
  min-height: 780px;
  overflow: hidden;
}

.chapter-inner {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 0.74fr 1.26fr;
  gap: 84px;
  align-items: center;
  min-height: 780px;
  padding: 90px 0;
}

.chapter-number {
  display: block;
  margin-bottom: 34px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 18px;
  font-weight: 700;
}

.chapter-copy h3 {
  margin: 0 0 28px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 68px;
  font-weight: 600;
  line-height: 0.96;
  letter-spacing: -0.065em;
}

.chapter-copy p {
  max-width: 460px;
  margin: 0 0 35px;
  font-size: 17px;
  line-height: 1.6;
}

.topic-list {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.topic-list span {
  padding: 10px 12px;
  border: 1px solid currentColor;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.chapter-media {
  position: relative;
  min-height: 540px;
}

.paid {
  background: var(--orange);
}

.paid .chapter-media::before {
  content: "MEDIA";
  position: absolute;
  top: -96px;
  right: -140px;
  color: rgba(17, 16, 15, 0.09);
  font-family: "Space Grotesk", sans-serif;
  font-size: 220px;
  font-weight: 700;
  letter-spacing: -0.08em;
}

.campaign-window {
  position: absolute;
  top: 34px;
  left: 40px;
  width: 590px;
  background: var(--white);
  border: 2px solid var(--ink);
  box-shadow: 14px 14px 0 var(--ink);
  transform: rotate(-2.5deg);
}

.window-bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 45px;
  padding: 0 14px;
  border-bottom: 1px solid var(--ink);
  font-size: 9px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.window-dots {
  display: flex;
  gap: 5px;
}

.window-dots i {
  display: block;
  width: 8px;
  height: 8px;
  border: 1px solid var(--ink);
  border-radius: 50%;
}

.campaign-body {
  display: grid;
  grid-template-columns: 1fr 0.82fr;
  min-height: 370px;
}

.ad-copy {
  padding: 38px 28px;
}

.ad-copy small {
  display: block;
  margin-bottom: 13px;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.ad-copy h4 {
  margin: 0;
  color: var(--blue);
  font-size: 30px;
  line-height: 1.05;
  letter-spacing: -0.045em;
}

.ad-copy p {
  margin: 18px 0 25px;
  color: #5e5a54;
  font-size: 12px;
  line-height: 1.55;
}

.ad-copy .ad-button {
  display: inline-block;
  padding: 12px 15px;
  color: var(--white);
  background: var(--blue);
  font-size: 10px;
  font-weight: 800;
  text-transform: uppercase;
}

.ad-product {
  position: relative;
  display: grid;
  place-items: center;
  background: var(--acid);
  overflow: hidden;
}

.ad-product img {
  width: 345px;
  transform: rotate(-10deg) translateX(-15px);
  filter: drop-shadow(0 18px 15px rgba(17, 16, 15, 0.22));
}

.channel-stack {
  position: absolute;
  right: 0;
  bottom: 14px;
  display: grid;
  gap: 8px;
  width: 240px;
  transform: rotate(4deg);
}

.channel-stack span {
  display: flex;
  justify-content: space-between;
  padding: 14px 16px;
  color: var(--white);
  background: var(--blue);
  border: 2px solid var(--ink);
  font-size: 11px;
  font-weight: 800;
}

.data {
  background: var(--paper);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.data .chapter-inner {
  grid-template-columns: 1.22fr 0.78fr;
}

.feed-sheet {
  position: relative;
  min-height: 590px;
  background: var(--white);
  border: 2px solid var(--ink);
  box-shadow: 16px 16px 0 var(--blue);
  transform: rotate(1.2deg);
  overflow: hidden;
}

.sheet-title {
  display: flex;
  justify-content: space-between;
  align-items: center;
  min-height: 68px;
  padding: 0 22px;
  color: var(--white);
  background: var(--blue);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.feed-grid {
  display: grid;
  grid-template-columns: 0.42fr 1.25fr 0.6fr 0.55fr;
  font-size: 10px;
}

.feed-grid > div {
  min-height: 48px;
  padding: 15px 13px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.feed-grid .head {
  min-height: 42px;
  padding-top: 13px;
  background: #ebe7de;
  font-size: 8px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.feed-grid .highlight {
  background: #fff0e9;
  box-shadow: inset 0 0 0 2px var(--orange);
  font-weight: 800;
}

.feed-product {
  position: absolute;
  right: -66px;
  bottom: -42px;
  width: 410px;
  transform: rotate(-10deg);
  filter: drop-shadow(0 18px 14px rgba(17, 16, 15, 0.2));
}

.quality-note {
  position: absolute;
  right: 28px;
  top: 208px;
  width: 180px;
  padding: 16px;
  color: var(--ink);
  background: var(--acid);
  border: 2px solid var(--ink);
  font-family: "Space Grotesk", sans-serif;
  font-size: 14px;
  font-weight: 600;
  transform: rotate(-4deg);
}

.tracking {
  color: var(--white);
  background: var(--ink);
}

.tracking-board {
  position: relative;
  min-height: 565px;
  border: 1px solid rgba(255, 255, 255, 0.32);
  background:
    radial-gradient(circle at 77% 28%, rgba(33, 71, 232, 0.34), transparent 38%),
    #171615;
}

.tracking-head {
  display: flex;
  justify-content: space-between;
  padding: 19px 22px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.24);
  font-size: 9px;
  font-weight: 800;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.event-path {
  position: relative;
  padding: 46px 40px 36px;
}

.event-row {
  position: relative;
  display: grid;
  grid-template-columns: 44px 1fr auto;
  gap: 18px;
  align-items: center;
  min-height: 72px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.event-row::before {
  content: "";
  position: absolute;
  left: 20px;
  top: 53px;
  width: 1px;
  height: 38px;
  background: rgba(255, 255, 255, 0.3);
}

.event-row:last-child::before {
  display: none;
}

.event-dot {
  display: grid;
  place-items: center;
  width: 42px;
  height: 42px;
  color: var(--ink);
  background: var(--acid);
  border-radius: 50%;
  font-size: 11px;
  font-weight: 800;
}

.event-row:last-child .event-dot {
  background: var(--orange);
}

.event-row strong {
  display: block;
  margin-bottom: 4px;
  font-size: 16px;
}

.event-row small,
.event-time {
  color: rgba(255, 255, 255, 0.56);
  font-size: 10px;
}

.revenue-stamp {
  position: absolute;
  right: 26px;
  top: 96px;
  display: grid;
  place-items: center;
  width: 150px;
  height: 150px;
  color: var(--ink);
  background: var(--orange);
  border-radius: 50%;
  transform: rotate(8deg);
  text-align: center;
}

.revenue-stamp span {
  display: block;
  font-size: 9px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.revenue-stamp strong {
  font-family: "Space Grotesk", sans-serif;
  font-size: 24px;
}

.automation {
  color: var(--white);
  background: var(--blue);
}

.automation .chapter-copy p {
  color: rgba(255, 255, 255, 0.8);
}

.ops-board {
  position: relative;
  min-height: 560px;
  background: #e8e4dc;
  border: 2px solid var(--ink);
  box-shadow: 16px 16px 0 var(--ink);
  transform: rotate(-1.3deg);
  overflow: hidden;
}

.ops-head {
  display: flex;
  justify-content: space-between;
  align-items: center;
  min-height: 58px;
  padding: 0 20px;
  color: var(--white);
  background: var(--ink);
  font-size: 9px;
  font-weight: 800;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.ops-grid {
  display: grid;
  grid-template-columns: 1.08fr 0.92fr;
  gap: 14px;
  padding: 18px;
}

.report-panel,
.alert-panel {
  color: var(--ink);
  background: var(--white);
  border: 1px solid var(--ink);
}

.report-panel {
  min-height: 390px;
  padding: 20px;
}

.panel-label {
  font-size: 8px;
  font-weight: 800;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.chart {
  display: flex;
  align-items: end;
  gap: 9px;
  height: 215px;
  padding-top: 35px;
  border-bottom: 1px solid var(--ink);
}

.chart i {
  flex: 1;
  background: var(--blue);
  border: 1px solid var(--ink);
}

.chart i:nth-child(1) { height: 31%; }
.chart i:nth-child(2) { height: 46%; }
.chart i:nth-child(3) { height: 42%; }
.chart i:nth-child(4) { height: 63%; }
.chart i:nth-child(5) { height: 58%; }
.chart i:nth-child(6) { height: 79%; background: var(--orange); }
.chart i:nth-child(7) { height: 94%; background: var(--acid); }

.report-meta {
  display: flex;
  justify-content: space-between;
  margin-top: 20px;
}

.report-meta strong {
  display: block;
  font-family: "Space Grotesk", sans-serif;
  font-size: 24px;
}

.report-meta small {
  color: var(--muted);
  font-size: 9px;
}

.alert-panel {
  min-height: 390px;
  padding: 18px;
  background: var(--acid);
}

.alert-panel h4 {
  margin: 26px 0 12px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 28px;
  line-height: 1;
  letter-spacing: -0.05em;
}

.alert-panel p {
  margin: 0 0 24px;
  font-size: 11px;
  line-height: 1.5;
}

.alert-log {
  display: grid;
  gap: 7px;
}

.alert-log span {
  padding: 10px;
  background: var(--white);
  border: 1px solid var(--ink);
  font-size: 9px;
  font-weight: 700;
}

.situations {
  padding: 130px 0 130px;
  background: var(--paper);
}

.situations-head {
  display: grid;
  grid-template-columns: 1fr 0.8fr;
  gap: 80px;
  align-items: end;
  margin-bottom: 76px;
}

.situations-head h2 {
  max-width: 800px;
  margin: 0;
  font-family: "Space Grotesk", sans-serif;
  font-size: 76px;
  font-weight: 600;
  line-height: 0.97;
  letter-spacing: -0.065em;
}

.situations-head p {
  max-width: 500px;
  margin: 0;
  font-size: 17px;
  line-height: 1.55;
}

.situation-row {
  display: grid;
  grid-template-columns: 0.12fr 0.85fr 0.65fr 0.08fr;
  gap: 28px;
  align-items: center;
  min-height: 170px;
  border-top: 2px solid var(--ink);
}

.situation-row:last-child {
  border-bottom: 2px solid var(--ink);
}

.situation-row .num {
  font-size: 13px;
  font-weight: 800;
}

.situation-row h3 {
  margin: 0;
  font-family: "Space Grotesk", sans-serif;
  font-size: 55px;
  font-weight: 600;
  letter-spacing: -0.06em;
}

.situation-row p {
  margin: 0;
  color: #58544e;
  font-size: 13px;
  line-height: 1.55;
}

.situation-row .arrow {
  font-size: 27px;
  font-weight: 700;
}

.engagements {
  padding: 125px 0;
  color: var(--white);
  background: var(--ink);
}

.engagements-head {
  display: grid;
  grid-template-columns: 1fr 0.8fr;
  gap: 80px;
  align-items: end;
  margin-bottom: 80px;
}

.engagements h2 {
  max-width: 790px;
  margin: 0;
  font-family: "Space Grotesk", sans-serif;
  font-size: 78px;
  font-weight: 500;
  line-height: 0.96;
  letter-spacing: -0.065em;
}

.engagements-head p {
  max-width: 470px;
  margin: 0;
  color: rgba(255, 255, 255, 0.66);
  font-size: 16px;
  line-height: 1.6;
}

.engagement-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid rgba(255, 255, 255, 0.3);
  border-bottom: 1px solid rgba(255, 255, 255, 0.3);
}

.engagement {
  min-height: 350px;
  padding: 30px 34px 34px;
  border-right: 1px solid rgba(255, 255, 255, 0.3);
}

.engagement:first-child {
  padding-left: 0;
}

.engagement:last-child {
  border-right: 0;
}

.engagement .step {
  display: block;
  margin-bottom: 72px;
  color: var(--orange);
  font-size: 12px;
  font-weight: 800;
}

.engagement h3 {
  margin: 0 0 18px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 32px;
  font-weight: 600;
  line-height: 1.05;
  letter-spacing: -0.045em;
}

.engagement p {
  max-width: 330px;
  margin: 0;
  color: rgba(255, 255, 255, 0.58);
  font-size: 13px;
  line-height: 1.6;
}

.founder {
  padding: 120px 0 0;
  background: var(--acid);
  overflow: hidden;
}

.founder-top {
  display: grid;
  grid-template-columns: 0.7fr 1.3fr;
  gap: 90px;
  margin-bottom: 90px;
}

.founder-label {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.founder-copy h2 {
  margin: 0 0 32px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 67px;
  font-weight: 600;
  line-height: 0.98;
  letter-spacing: -0.062em;
}

.founder-copy p {
  max-width: 670px;
  margin: 0;
  font-size: 20px;
  line-height: 1.55;
  letter-spacing: -0.025em;
}

.founder-facts {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 55px;
  border-top: 1px solid var(--ink);
}

.founder-facts div {
  padding: 22px 25px 0 0;
  border-right: 1px solid var(--ink);
}

.founder-facts div + div {
  padding-left: 25px;
}

.founder-facts div:last-child {
  border-right: 0;
}

.founder-facts strong {
  display: block;
  margin-bottom: 6px;
  font-size: 17px;
}

.founder-facts span {
  font-size: 10px;
  line-height: 1.45;
}

.founder-name {
  width: 100%;
  font-family: "Space Grotesk", sans-serif;
  font-size: clamp(112px, 11.55vw, 178px);
  font-weight: 700;
  line-height: 0.72;
  letter-spacing: -0.09em;
  text-align: center;
  white-space: nowrap;
}

.platforms {
  padding: 95px 0 110px;
  color: var(--white);
  background: var(--blue);
}

.platforms h2 {
  max-width: 900px;
  margin: 0 0 68px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 62px;
  font-weight: 500;
  line-height: 1.02;
  letter-spacing: -0.055em;
}

.platform-wall {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid rgba(255, 255, 255, 0.5);
  border-left: 1px solid rgba(255, 255, 255, 0.5);
}

.platform-wall span {
  display: grid;
  place-items: center;
  min-height: 110px;
  border-right: 1px solid rgba(255, 255, 255, 0.5);
  border-bottom: 1px solid rgba(255, 255, 255, 0.5);
  font-family: "Space Grotesk", sans-serif;
  font-size: 21px;
  font-weight: 600;
}

.contact {
  padding: 125px 0 115px;
  background: var(--orange);
}

.contact h2 {
  max-width: 1040px;
  margin: 0 0 28px;
  font-family: "Space Grotesk", sans-serif;
  font-size: 104px;
  font-weight: 600;
  line-height: 0.9;
  letter-spacing: -0.075em;
}

.contact-lead {
  max-width: 630px;
  margin: 0 0 70px;
  font-size: 20px;
  line-height: 1.5;
}

.contact-form {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 20px;
  align-items: end;
  padding-top: 28px;
  border-top: 2px solid var(--ink);
}

.contact-field label {
  display: block;
  margin-bottom: 18px;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.contact-field div {
  padding-bottom: 20px;
  color: rgba(17, 16, 15, 0.58);
  border-bottom: 1px solid var(--ink);
  font-family: "Space Grotesk", sans-serif;
  font-size: 30px;
  letter-spacing: -0.035em;
}

.contact-button {
  display: grid;
  place-items: center;
  width: 150px;
  height: 150px;
  color: var(--white);
  background: var(--ink);
  border-radius: 50%;
  font-size: 13px;
  font-weight: 800;
  text-align: center;
}

footer {
  color: var(--white);
  background: var(--ink);
}

.footer-inner {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 110px;
  font-size: 11px;
}

.footer-links {
  display: flex;
  gap: 28px;
}

.footer-mail {
  justify-self: end;
  color: var(--orange);
  font-weight: 700;
}

@media (max-width: 1000px) {
  :root {
    --shell: calc(100vw - 40px);
  }

  .main-nav {
    display: none;
  }

  .site-header {
    grid-template-columns: 1fr auto;
  }

  .hero-intro,
  .chapter-inner,
  .data .chapter-inner,
  .situations-head,
  .engagements-head,
  .founder-top {
    grid-template-columns: 1fr;
  }

  .hero-cta {
    justify-content: flex-start;
  }

  .campaign-canvas {
    min-height: 720px;
  }

  .shopping-artifact {
    top: auto;
    bottom: 52px;
  }

  .feed-artifact {
    display: none;
  }

  .chapter-inner {
    min-height: auto;
  }

  .chapter-media {
    min-height: 600px;
  }

  .proof-row,
  .engagement-grid,
  .founder-facts {
    grid-template-columns: 1fr;
  }

  .proof-item,
  .proof-item + .proof-item,
  .engagement,
  .engagement:first-child,
  .founder-facts div,
  .founder-facts div + div {
    padding-left: 0;
    border-right: 0;
  }
}

html {
  scroll-padding-top: 96px;
}

body {
  overflow-x: hidden;
}

img {
  max-width: 100%;
  height: auto;
}

a,
button {
  transition: transform 160ms ease, color 160ms ease, background-color 160ms ease, box-shadow 160ms ease;
}

:focus-visible {
  outline: 3px solid var(--blue);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 12px;
  left: 12px;
  padding: 12px 16px;
  color: var(--white);
  background: var(--ink);
  transform: translateY(-160%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: relative;
}

.mobile-nav-toggle {
  display: none;
  place-items: center;
  width: 48px;
  height: 48px;
  padding: 0;
  color: var(--white);
  background: var(--ink);
  border: 1px solid var(--ink);
  cursor: pointer;
}

.mobile-nav-toggle svg {
  width: 23px;
  height: 23px;
}

.mobile-nav {
  display: none;
  grid-column: 1 / -1;
  width: 100%;
  padding: 8px 0 22px;
  border-top: 1px solid var(--line);
}

.mobile-nav.is-open {
  display: grid;
}

.mobile-nav a {
  display: flex;
  align-items: center;
  min-height: 50px;
  border-bottom: 1px solid var(--line);
  font-size: 15px;
  font-weight: 700;
}

.mobile-nav a:last-child {
  justify-content: space-between;
  margin-top: 14px;
  padding: 0 16px;
  color: var(--white);
  background: var(--ink);
  border-bottom: 0;
}

.header-action .language {
  color: var(--muted);
  letter-spacing: 0.08em;
}

.header-action .button:hover,
.header-action .button:focus-visible {
  background: var(--blue);
}

.primary-button:hover,
.primary-button:focus-visible {
  box-shadow: 3px 3px 0 var(--ink);
  transform: translate(4px, 4px);
}

.campaign-canvas {
  isolation: isolate;
}

.contact-field {
  display: block;
}

.contact-field div {
  transition: color 160ms ease;
}

.contact-field:hover div,
.contact-field:focus-visible div {
  color: var(--ink);
}

.contact-button {
  border: 0;
}

.contact-button:hover,
.contact-button:focus-visible {
  color: var(--ink);
  background: var(--acid);
  transform: rotate(-4deg);
}

.footer-links a:hover,
.footer-links a:focus-visible,
.footer-mail:hover,
.footer-mail:focus-visible {
  color: var(--acid);
}

@media (max-width: 1000px) {
  .mobile-nav-toggle {
    display: grid;
  }

  .header-action {
    gap: 12px;
  }

  .chapter {
    min-height: 0;
  }

  .chapter-inner {
    gap: 48px;
  }

  .engagement {
    min-height: 0;
    padding-top: 34px;
    padding-bottom: 34px;
    border-bottom: 1px solid rgba(255, 255, 255, 0.24);
  }

  .engagement:last-child {
    border-bottom: 0;
  }

  .engagement .step {
    margin-bottom: 30px;
  }

  .founder-facts div {
    padding-top: 18px;
    padding-bottom: 18px;
    border-bottom: 1px solid var(--ink);
  }

  .founder-facts div:last-child {
    border-bottom: 0;
  }
}

@media (max-width: 760px) {
  :root {
    --shell: calc(100vw - 32px);
  }

  html {
    scroll-padding-top: 76px;
  }

  .site-header {
    min-height: 72px;
  }

  .brand {
    font-size: 18px;
  }

  .header-action .button,
  .header-action .language {
    display: none;
  }

  .hero {
    padding: 48px 0 64px;
  }

  .eyebrow {
    margin-bottom: 22px;
    font-size: 9px;
  }

  .hero h1 {
    font-size: clamp(50px, 13.8vw, 78px);
    line-height: 0.92;
    letter-spacing: -0.068em;
  }

  .hero-intro {
    gap: 28px;
    margin-top: 32px;
    margin-bottom: 46px;
  }

  .hero-intro p {
    font-size: 20px;
  }

  .hero-cta {
    align-items: flex-start;
    flex-direction: column;
  }

  .hero-note {
    max-width: 320px;
  }

  .primary-button {
    width: calc(100% - 7px);
    min-width: 0;
  }

  .campaign-canvas {
    min-height: 780px;
    background-size: 32px 32px;
  }

  .canvas-label {
    top: 16px;
    left: 16px;
  }

  .sample-label {
    top: 57px;
    right: auto;
    left: 16px;
  }

  .orbit {
    top: 47%;
    width: 350px;
    height: 350px;
  }

  .orbit::before {
    inset: 55px;
  }

  .orbit::after {
    inset: 120px;
  }

  .hero-shoe {
    top: 47%;
    width: 470px;
  }

  .search-artifact {
    top: 100px;
    left: 16px;
    width: calc(100% - 32px);
    padding: 15px 16px 17px;
  }

  .search-headline {
    font-size: 17px;
  }

  .shopping-artifact {
    top: 440px;
    right: auto;
    bottom: auto;
    left: 24px;
    width: 210px;
  }

  .shopping-image {
    height: 145px;
  }

  .shopping-image img {
    width: 190px;
  }

  .shopping-copy strong {
    font-size: 17px;
  }

  .purchase-artifact {
    right: 18px;
    bottom: 24px;
    width: 250px;
    padding: 15px;
  }

  .event-check {
    flex-basis: 45px;
    height: 45px;
  }

  .signal-inner {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0;
    min-height: 0;
    padding: 12px 0;
  }

  .signal-inner span {
    display: grid;
    place-items: center;
    min-height: 62px;
    border: 1px solid rgba(255, 255, 255, 0.24);
    font-size: 15px;
  }

  .signal-inner b {
    display: none;
  }

  .statement {
    padding: 84px 0 78px;
  }

  .statement h2 {
    margin-bottom: 54px;
    font-size: 45px;
  }

  .proof-item,
  .proof-item + .proof-item {
    padding: 24px 0;
    border-right: 0;
    border-bottom: 1px solid rgba(255, 255, 255, 0.25);
  }

  .proof-item:last-child {
    border-bottom: 0;
  }

  .journey-heading {
    padding: 82px 0 64px;
  }

  .journey-heading h2 {
    font-size: 58px;
  }

  .journey-heading p {
    margin-left: 0;
    font-size: 17px;
  }

  .chapter-inner {
    gap: 42px;
    padding: 72px 0;
  }

  .chapter-copy h3 {
    font-size: 50px;
  }

  .chapter-copy p {
    font-size: 16px;
  }

  .chapter-media {
    min-height: 500px;
  }

  .data .chapter-copy,
  .automation .chapter-copy {
    order: 1;
  }

  .data .chapter-media,
  .automation .chapter-media {
    order: 2;
  }

  .campaign-window {
    top: 20px;
    left: 0;
    width: calc(100% - 16px);
    box-shadow: 9px 9px 0 var(--ink);
  }

  .campaign-body {
    grid-template-columns: 1.15fr 0.85fr;
    min-height: 320px;
  }

  .ad-copy {
    padding: 28px 18px;
  }

  .ad-copy h4 {
    font-size: 23px;
  }

  .ad-product img {
    width: 260px;
  }

  .channel-stack {
    width: 190px;
  }

  .feed-sheet {
    min-height: 510px;
    box-shadow: 10px 10px 0 var(--blue);
  }

  .sheet-title {
    min-height: 58px;
    padding: 0 14px;
    font-size: 9px;
  }

  .feed-grid {
    grid-template-columns: 0.35fr 1.35fr 0.65fr 0.5fr;
    font-size: 8px;
  }

  .feed-grid > div {
    min-height: 45px;
    padding: 13px 7px;
  }

  .quality-note {
    top: 205px;
    right: 12px;
    width: 155px;
    font-size: 12px;
  }

  .feed-product {
    right: -64px;
    width: 330px;
  }

  .tracking-board {
    min-height: 520px;
  }

  .event-path {
    padding: 40px 18px 28px;
  }

  .event-row {
    grid-template-columns: 40px 1fr;
    gap: 13px;
    min-height: 84px;
  }

  .event-time {
    display: none;
  }

  .revenue-stamp {
    top: auto;
    right: 16px;
    bottom: 18px;
    width: 108px;
    height: 108px;
  }

  .revenue-stamp strong {
    font-size: 18px;
  }

  .ops-board {
    min-height: 0;
    box-shadow: 10px 10px 0 var(--ink);
  }

  .ops-grid {
    grid-template-columns: 1fr;
  }

  .report-panel,
  .alert-panel {
    min-height: 300px;
  }

  .chart {
    height: 175px;
  }

  .situations {
    padding: 86px 0;
  }

  .situations-head {
    gap: 28px;
    margin-bottom: 50px;
  }

  .situations-head h2 {
    font-size: 49px;
  }

  .situation-row {
    grid-template-columns: 36px 1fr 28px;
    gap: 12px;
    min-height: 0;
    padding: 27px 0;
  }

  .situation-row h3 {
    font-size: 38px;
  }

  .situation-row p {
    grid-column: 2;
    font-size: 12px;
  }

  .situation-row .arrow {
    grid-column: 3;
    grid-row: 1 / span 2;
  }

  .engagements {
    padding: 84px 0;
  }

  .engagements-head {
    gap: 28px;
    margin-bottom: 50px;
  }

  .engagements h2 {
    font-size: 50px;
  }

  .engagement-grid {
    border-bottom: 0;
  }

  .founder {
    padding-top: 82px;
  }

  .founder-top {
    gap: 28px;
    margin-bottom: 65px;
  }

  .founder-copy h2 {
    font-size: 48px;
  }

  .founder-copy p {
    font-size: 17px;
  }

  .founder-name {
    font-size: clamp(48px, 13.2vw, 88px);
    line-height: 0.8;
    white-space: normal;
  }

  .platforms {
    padding: 78px 0 86px;
  }

  .platforms h2 {
    margin-bottom: 48px;
    font-size: 46px;
  }

  .platform-wall {
    grid-template-columns: repeat(2, 1fr);
  }

  .platform-wall span {
    min-height: 86px;
    font-size: 16px;
  }

  .contact {
    padding: 84px 0 78px;
  }

  .contact h2 {
    font-size: 66px;
  }

  .contact-lead {
    margin-bottom: 48px;
    font-size: 17px;
  }

  .contact-form {
    grid-template-columns: 1fr;
    gap: 34px;
  }

  .contact-field div {
    font-size: 23px;
  }

  .contact-button {
    width: 122px;
    height: 122px;
    justify-self: end;
  }

  .footer-inner {
    grid-template-columns: 1fr;
    gap: 18px;
    padding: 28px 0;
  }

  .footer-mail {
    justify-self: start;
  }
}

@media (max-width: 480px) {
  :root {
    --shell: calc(100vw - 24px);
  }

  .hero h1 {
    font-size: clamp(46px, 13.6vw, 64px);
  }

  .campaign-canvas {
    min-height: 720px;
  }

  .hero-shoe {
    width: 400px;
  }

  .shopping-artifact {
    top: 405px;
    width: 190px;
  }

  .shopping-image {
    height: 130px;
  }

  .purchase-artifact {
    width: 225px;
  }

  .journey-heading h2 {
    font-size: 50px;
  }

  .chapter-copy h3 {
    font-size: 45px;
  }

  .campaign-body {
    grid-template-columns: 1.3fr 0.7fr;
  }

  .ad-copy h4 {
    font-size: 20px;
  }

  .ad-copy p {
    font-size: 10px;
  }

  .channel-stack {
    width: 168px;
  }

  .tracking-board {
    min-height: 500px;
  }

  .revenue-stamp {
    display: none;
  }

  .situations-head h2,
  .engagements h2,
  .founder-copy h2,
  .platforms h2 {
    font-size: 43px;
  }

  .situation-row h3 {
    font-size: 34px;
  }

  .contact h2 {
    font-size: 58px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
}

.not-found-page {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
}

.not-found {
  flex: 1;
  display: grid;
  place-items: center;
  min-height: 660px;
  overflow: hidden;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.not-found-inner {
  position: relative;
  isolation: isolate;
  padding-block: 120px;
}

.not-found-number {
  position: absolute;
  z-index: -1;
  top: 50%;
  right: -0.04em;
  margin: 0;
  transform: translateY(-52%);
  color: var(--orange);
  font-family: var(--display);
  font-size: clamp(230px, 34vw, 560px);
  font-weight: 700;
  line-height: 0.7;
  letter-spacing: -0.09em;
  opacity: 0.16;
}

.not-found h1 {
  max-width: 800px;
  margin: 22px 0 20px;
  font-family: var(--display);
  font-size: clamp(60px, 8vw, 126px);
  font-weight: 700;
  line-height: 0.86;
  letter-spacing: -0.065em;
}

.not-found-inner > p:not(.not-found-number) {
  max-width: 590px;
  margin: 0 0 34px;
  font-size: 18px;
  line-height: 1.65;
}

@media (max-width: 760px) {
  .not-found {
    min-height: 600px;
  }

  .not-found-inner {
    padding-block: 88px;
  }

  .not-found-number {
    top: 38%;
    right: -0.08em;
  }
}